Hood Group partners with Stoke City FC
Leading affinity insurance provider, Hood Group, has entered into a two year deal as the Official Platinum Partner to Barclays Premier League side, Stoke City.
Hood Group will be promoting its affinity partner, Asda Home Insurance, as the outward facing brand of the arrangement. Hood Group was appointed to launch a new home insurance product to Asda customers in July last year.
Paul Firkins, Business Development Director at Hood Group, explains: “We are delighted to have secured this partnership with Stoke City. We saw it as a unique opportunity to provide a different marketing vehicle for Asda Home Insurance. As an affinity specialist, we are always exploring new ways of promoting our partners whether using digital channels or more traditional methods. The opportunity to increase Asda Money’s profile and especially its home insurance proposition by partnering with an established Premier League club like Stoke City was too good to pass – forgive the pun!”
Asda Home Insurance branding will appear on the Club’s new 38-seater dug-out, which will be unveiled when City launch their 2015/16 Premier League campaign against Liverpool live on Sky Sports.
Asda Home Insurance will also feature prominently on the two banks of LED perimeter advertising boards throughout home games.