Hood Group tops Asda customer service league table

Hood Group tops Asda customer service league table

Affinity insurance provider, Hood Group, has topped Asda’s 2015 league table for customer service beating all the retail giant’s other affiliates.

The Asda customer service league table rates the performance of its internal teams and external partners on several key areas when delivering the Asda customer experience. These include openness, understanding and ownership, adding value, respect and integrity.

The Hood Group team delivering home insurance to Asda customers beat 16 other teams to the top of the quality league table, scoring 96.1% for the year.

Deb Atwell, UK Partner Operations Manager at Asda, said: “The team at Hood Group are fantastic at building rapport with our customers, not just one agent but top notch across all their agents. I would like to pass on my congratulations to all of them.”

Ursula White, Head of Operations at Hood Group comments: “We are absolutely thrilled to have topped Asda’s customer service league table. We have committed a significant amount of time to training our agents to deliver the experience that Asda wants its customers to enjoy, whether it’s the tone of the conversation, the language used or taking ownership to resolve any issues. We’re constantly monitoring calls and feeding back to our agents and their efforts have paid off. We’re all looking forward to working hard on behalf of Asda and its customers to ensure we defend our position as quality champions and top this year’s league table!”

Hood Group launched a new home insurance offering to Asda customers in July 2014.